Advertising and Marketing

Advertising

Trailers

Thriller adverts/Trailers usually have dark images, to draw the audience to the film and the information in the thriller. They would have mysterious images, and eye catching titles to engage the reader. The Trailer would have images of some tense parts of the film, so to show what the film could be without giving away too much of the plot. The trailer may be also set to some non-digetic music, and sort of in the style of a montage, this is more common in action film, but could be incorporated into a thriller if the shots are scary enough and the music is just right. Some thriller trailers include a scary voice over (Often children) played to the shot of the film to create a tense atmosphere.

The opening to the woman in black features a child voice-over, saying a rhyme. This adds to the tension of the film, as well as the child's toys and music in the background. This is a really good trailer, and worked really well and made me want to go and see the film. 

If a trailer was made for our film, it would be along a similar style. It would have some scary music played to some shots of the actual film, and possibly a voice-over to go with it and add to the tension. The trailer would be put on YouTube adverts and shown on TV. As well as being shown at the start of other films in the cinema, this would mean that as many people as possible could see the trailer, and word of mouth could pass it on and hopefully a large audience would come to see our film.

Marketing

A trailer is not the only way to market a film. Viral marketing can also be done to achieve a big audience. Banners at the top of websites can be used to advertise our film, meaning that whoever goes on that website will see a banner of our film. If they like the look of it then they would click on it and be taken to a link of the trailer so that they could watch it.

An example of an advertising banner on YouTube

Advertising could be done on Social Networking sites Facebook and Twitter.

On Facebook a Group or page could be set up to advertise our Thriller to the Millions who use Facebook. If not this then a advert down the side of the page could be set up to advertise our film. The film could be selectively targeted at a certain age range so that our target audience is hit and advertised to as many of them as possible.

An example of a Facebook advert

Twitter could be used by paying a "Promoted Trend" so that everybody can see it. This would mean that every single Twitter user would be able to see the name of our film. and the Majority would click on it to see what it is.

How our Promoted Trend could appear